I just finished reading Food for Thought by Philip J. Romano, the creator of 28 restaurants including Fuddruckers and Macaroni Grill. He talks alot about "point of distinction." What makes a restaurant absolutely unique? Romano strives for originality in all of his restaurant concepts.
One of my goals for Ebenezers, the coffeehouse we're building on Capitol Hill, is that it'd be absolutely unique. I want people to walk into the space and think to themselves: "I've never seen a coffeehouse quite like this." I think we'll accomplish that by celebrating the backstory of the property. The original building was built in 1907 as a diner to serve "butter and eggs" to train traverlers before there was food service on the trains. We want to celebrate the history of the property and the connection with Union Station and Trains. I'm not sure we can find one or afford one, but one idea is buying an actual caboose and retrofitting it for the space.
Beyond the physical space, I want to do the "little things" that make Ebenezers unique. I love the little sayings on Nantucket Nectars. When I work out at Results Gym they always have inspirational quotes by the water fountain. I'm thinking it'd be cool to have a "thought of the day" or "evotional thoughts" on coffee sleeves or the chalkboard or coasters that would be like caffeine for the spirit. I think a little inspiration goes a long way. I love to make people think and make people laugh. I'd like to do that via some "spirit espresso" that functions as spirit fuel--16.9 FL Ounces of Inspiration.
I want the atmosphere at Ebenezers to inspire people in subtle ways. One of my favorite phrases these days is "spiritual inuendo." I'm thinking of it in terms of what St. Francis of Assisi said, "Share the gospel everyday, if necessary, use words."
One of my goals for Ebenezers, the coffeehouse we're building on Capitol Hill, is that it'd be absolutely unique. I want people to walk into the space and think to themselves: "I've never seen a coffeehouse quite like this." I think we'll accomplish that by celebrating the backstory of the property. The original building was built in 1907 as a diner to serve "butter and eggs" to train traverlers before there was food service on the trains. We want to celebrate the history of the property and the connection with Union Station and Trains. I'm not sure we can find one or afford one, but one idea is buying an actual caboose and retrofitting it for the space.
Beyond the physical space, I want to do the "little things" that make Ebenezers unique. I love the little sayings on Nantucket Nectars. When I work out at Results Gym they always have inspirational quotes by the water fountain. I'm thinking it'd be cool to have a "thought of the day" or "evotional thoughts" on coffee sleeves or the chalkboard or coasters that would be like caffeine for the spirit. I think a little inspiration goes a long way. I love to make people think and make people laugh. I'd like to do that via some "spirit espresso" that functions as spirit fuel--16.9 FL Ounces of Inspiration.
I want the atmosphere at Ebenezers to inspire people in subtle ways. One of my favorite phrases these days is "spiritual inuendo." I'm thinking of it in terms of what St. Francis of Assisi said, "Share the gospel everyday, if necessary, use words."
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